Johnson City is where a creative, energetic man dove into the unruly soft drink industry and helped usher in two iconic ...

Mountain Dew Pitch Black Is Being Discontinued . Unfortunately, despite it previously being labeled as a “permanent flavor,” ...

A British tourist has died while trekking with a friend in the Dhauladhar mountains in the northern Indian state of Himachal Pradesh. It is reported they suffered a serious injury after falling ...

Discover the fascinating evolution of the Mountain Dew logo design and branding, from its moonshine-inspired origins to its bold, modern design. Mountain Dew started as a literal moonshine mixer with ...

We’ll let you in on a little secret: spring is one of the best times for a mountain getaway. We know, there’s an unspoken rule that spring break is for the beach and fall break is for the mountains, ...

The singer Seal becomes a literal seal in Mountain Dew’s 2025 Super Bowl ad, where he sings an altered version of ‘Kiss From a Rose’ ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. The "Kiss from a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...