There are early adopters of trends and those who set the trends themselves. I’d categorise Park Eun Kyung aka “Unistella” as ...

The blue nail theory has been a topic of conversation on TikTok, but what exactly is it? Ahead, an expert explains.

Expressing yourself through nail art is a beauty rite of passage. Sure, they may be tiny in size, but they’re easily one of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Though neutrals will always be popular, we can expect to see an influx of signature shades falling back into favour. “I think ...

Her short, squoval-shaped nails were painted in a high-shine shade of “mocha mousse.” Described by Pantone as a “warming ...

January marks the start of a new year, and with it, the perfect opportunity to refresh our nail style. In 2025, the trend is ...

Zoe Saldana won her first-ever Golden Globe award on Sunday night and picked it up with a classic black mani (also fitting ...

Now is the time to shop the best footwear trends for 2025. To help you fill the holes in your wardrobe, check out these cute ...

Whether you want a cosy hue for chilly climes or something glam to lift the spirits, these short manicures are perfect for ...

You could embrace the festive vibes of the new year with a metallic or shimmery look. Or, dive into classic wintry shades ...

Nail experts say that trends like chunky charms and maximalist manis are out and simple neutral colors and metallic designs ...