There are early adopters of trends and those who set the trends themselves. I’d categorise Park Eun Kyung aka “Unistella” as ...

The article presents a cosmic beauty guide tailored to each zodiac sign. Aries favors bold makeup, while Taurus appreciates ...

Amongst all the iconic 'fits in Pretty Woman, our fave may just be the brown polka dot summer dress worn by Julia's character, Vivian. And, while the Princess has repped polka dots on numerous ...

The blue nail theory has been a topic of conversation on TikTok, but what exactly is it? Ahead, an expert explains.

Expressing yourself through nail art is a beauty rite of passage. Sure, they may be tiny in size, but they’re easily one of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Though neutrals will always be popular, we can expect to see an influx of signature shades falling back into favour. “I think ...

Her short, squoval-shaped nails were painted in a high-shine shade of “mocha mousse.” Described by Pantone as a “warming ...

January marks the start of a new year, and with it, the perfect opportunity to refresh our nail style. In 2025, the trend is ...

Celebrity nail artists Gina Edwards and Tom Bachik break down the 10 nail colour trends that will be huge in 2025.

Alexa Chung is a self-professed ‘career girl.’ At least, according to her latest Instagram post.

When it comes to nail colour trends for 2025, one word comes to mind: easy. A sigh of relief for those who might be ...