Jennifer Aniston, John Legend, and more celebrities all have their own brands available on Amazon. Score haircare, skincare, ...

Amazon Prime Day is one of the biggest sale events of the year — but sometimes, it's better to hold off and avoid certain ...

There are a lot of fantastic K-beauty products out there that work as well as they claim — but one of our editors' favorites ...

Amazon created its first private label brand in 2007, when it started selling bedding and bath products under the Pinzon line. Since then, Amazon has added 125 other brands, according to TJI ...

Amazon has big ambitions for its exclusive labels, launching hundreds of brands and thousands of products within them in recent months. Some of its consumer-product brands, like Solimo and ...

Amazon has started reducing the number of items it sells under its own brands like Amazon Basics amid weak sales, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

Amazon’s new Solimo brand. This month, Amazon informed some of its customers of a new in-house brand, Solimo, which is selling an array of everyday items like sunscreen, razors, soap, coffee ...