As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Kroger's said its chief merchandising and marketing officer Stuart Aitken is leaving the company after about four years in the role, at a time when the company is expanding its assortment of products.

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

Not only will this help you build stronger relationships with your audience, but it also will make the ebook marketing process so much simpler. Start by planning out the type of ebook you want to ...

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Heidi Borst is a freelance journalist, healthcare content writer and certified nutrition coach with a love of all things health and wellness. Her work has appeared in The New York Times, The ...

The error “The process cannot access the file” happens when a file is already being used by another program, stopping you from accessing it. This usually means ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

The comfortable pajamas of predictability and “best practices” are useful on occasion, but have limitations as a default behavior.

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...