The process of creating a perceptual map is relatively simple. Here is how you can start. First, identify the benefits that comprise your market from a customer's viewpoint. Then, get benefit-related ...

Discover the latest 2025 marketing trends that highlight a dynamic shift towards a data-driven future, transforming strategies and decision-making processes.

Or are you using accurate data to map where they are, where they're headed, and what hazards they need to avoid? Marketing technology makes it possible to map the customer journey in far more detail ...

Market Capitalization Reflects the total market value of a company. Market Cap is calculated by multiplying the number of shares outstanding by the stock's price. For companies with multiple ...

The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS) dataset, covering the period from July ...