The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...

Improving decision-making: An audit provides valuable data and insights ... Analyze the messaging used in your marketing materials, website, advertising campaigns and other communication channels.

A brand audit includes an in-depth examination of various brand aspects: external branding, internal branding, and customer experience. External branding includes visual assets, brand logo, identity, ...