Authentic marketing is key to brand loyalty. When investing in a company’s products or services, consumers act under the assumption that their needs will be met as advertised. To build trust, ...

Discover the latest chief marketing officer moves in the healthcare industry, including promotions and new hires, reported by Becker's in the past six months.

A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.

As consumers grapple with ad fatigue and a growing mistrust of digital platforms, brands are increasingly turning back to a ...

Your online store must process payments quickly and securely. It is critical to integrate reputable payment gateways that ...

Mark Donovan, Kansas City Chiefs president, addressed whether Taylor Swift and Travis Kelce's romance was "authentic." ...

“It was the greatest … I called it con-job marketing, but I would do it if I were either of them, Barstool’s founder said on ...

But there are some signs you can watch for, and ways to make forward progress: Playtesting and honestly appraising the ways ...

Kansas City Chiefs president Mark Donovan denied that Taylor Swift and Travis Kelce's relationship is a 'marketing strategy' ...

The “Cruel Summer” singer has introduced her fans to the NFL ever since she started attending Kelce’s Chiefs football games ...

LLYC has restructured its business into Marketing and Corporate Affairs, with the latter accounting for 60% of the company's operating ...

Fox Entertainment and Hulu announced on Thursday a multi-year content deal whereby the Walt Disney-controlled streaming ...