Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

CrowdPlay and Rethink Loyalty were speaking separately with the Boston Celtics about their fan engagement efforts in 2023 ...

Traditional loyalty programs no longer resonate with millennials and Gen Z. We’re not earning free flights through a f ...

Unlike the traditional loyalty model based on cumulative cruise days, Carnival’s new program will reward guests based on total spend, encompassing onboard expenditures and spending on the ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Customers notice the cracks between your teams. The solution: align internally to reduce friction, earn trust and grow ...

National courier and logistics provider Speedy Freight has been named a finalist in the Franchisor of the Year – Established category at the 2025 BFA HSBC British Franchise Awards, one of the most ...

The mid-size SUV market is fast-moving and fiercely competitive, so the fact that Mazda’s entry has been on sale since 2017 ...

Loyal to Royal' cruisers have thoughts and worries about what Carnival’s new loyalty program means for the cruise industry.