Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

Ideo originally branded the consumer watchdog to communicate its vigilance and transparency. Now it’s facing an attempted takedown. People are just noticing this weird detail in Ford’s century ...

graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand ...