The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be a skin protector. And ...

“I agree with your friend,” says Santosh Desai, the brand guru, author, consultant and veteran adman. “It was an iconic ad,” ...

Lifebuoy has long been associated with health and handwashing, but its recent collaboration with Shah Rukh Khan marks a clear ...

HINDUSTAN UNILEVER’S (HUL’s) iconic brands Lifebuoy, Pears and Surf have been an integral part of the shopping basket of ...

As part of this campaign, Lifebuoy is undergoing a comprehensive relaunch, featuring new packaging and a refreshed ...

The drone show marks Lifebuoy’s transition from illness protection to skin protection, setting the stage for its historic ...

So, between 1939 and 1940, Leonarda Cianciulli lured three women to her home and murdered them. She then used their bodies to make soap and teacakes, which she ate herself — and served to her ...

Soap brand Lifebuoy has launched some truly grimy billboards. The company's new shopping mall ads are essentially giant Petri dishes in which bacteria swabbed from everyday objects grows before ...

The Indian soap industry is currently valued at approximately ₹25,000 crores in revenue, per data from NielsenIQ. However, the category has experienced a slowdown in growth. New Delhi: Lifebuoy ...