The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be a skin protector. And ...

The Indian soap industry is currently valued at approximately ₹25,000 crores in revenue, per data from NielsenIQ. However, the category has experienced a slowdown in growth. New Delhi: Lifebuoy ...

The drone show marks Lifebuoy’s transition from illness protection to skin protection, setting the stage for its historic ...

Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...

Soap brand Lifebuoy has launched some truly grimy billboards. The company's new shopping mall ads are essentially giant Petri dishes in which bacteria swabbed from everyday objects grows before ...

As part of this campaign, Lifebuoy is undergoing a comprehensive relaunch, featuring new packaging and a refreshed ...

The hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's poorest children, namely pneumonia and diarrhoea, which together account for an ...

Lifebuoy has long been associated with health and handwashing, but its recent collaboration with Shah Rukh Khan marks a clear ...

Saving lives has been at the core of Lifebuoy since its inception in 1894 ... these diseases can be easily prevented and lives saved.The act of hand-washing with soap can... We’re long-term ...