Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the ...

If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its ...

It’s a Toyota Land Cruiser lover’s dream machine. Toyota has built an open-top version of the new Land Cruiser it […] ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

The 2024 Toyota Land Cruiser was an instant favorite at MotorTrend ’s 2025 SUV of the Year. The iconic off-roader has a lot going for it, making it a compelling finalist. Judges were impressed with ...

This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Land Cruiser ROX ...

The annual SEMA Show may be focused on the aftermarket, but that hasn't stopped mainstream automakers from coming to Las ...