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South Korea’s SM Entertainment is betting big on its latest venture into the K-pop scene, launching its first multi-member girl group since the phenomenally successful Girls’ Generation.

The girl group already has over three million views on YouTube for the music video of I Do Me. KiiiKiii is a gang of 5 girls - Jiyu, Sui, Kya, Leesol, and Haum adds a new tone and vibe to K-pop.