This case study explains how Kissan, a leading ketchup brand in India, convinced people of the quality of its ingredients with a tomato-growing competition for children. Kissan, a leading ketchup ...

Kissan Ketchup had more than one challenge at hand - not only from a de-growing ketchup category and rise of cheaper sauces & private labels, but also from a wide array of homemade 'chutneys and ...