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JCPenney, SPARC Group Unite To Create Catalyst Brands
JCPenney is merging with a company that owns several other retailers that have also struggled as malls have declined in ...
Campaign US2d
In the post-bankruptcy chapter of its story, JCPenney names Mischief as new creative agency
JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that ...
JCPenney, Sparc Group Merge To Form Catalyst Brands
Department store chain JCPenney announced that it has merged with SPARC Group, a full-service retail enterprise operating ...
Business Insider India11y
Architect Of JCPenney Logo Redesign Says His Work Isn't Why The Company Keeps Failing [THE BRIEF]
In an op-ed at Ad Age, BrandAdvisors founder Charles Rashall said that the reason JCPenney's rebranding ... changes to go with the logo or clearly communicate its brand story.
My family tried the awkward holiday photo shoot at JCPenney and loved it. The trend captured a new generation — see what it was like.
The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's ...
JCPenney, Aéropostale owner merge to form Catalyst Brands
JCPenney, a department store chain owned by Simon Property Group (NYSE:SPG) and Brookfield Asset Management (NYSE:BAM), has merged with SPARC Group to form a new company called Catalyst Brands. The ...
Business Insider India2y
This Is Joe Fresh, The Brand That May Be JCPenney's Final Lifeline
With the new JCPenney deal, the company has scaled back the number of standalone shops Mimran had originally anticipated in the U.S. The company's price point is a rival to mass brands like H&M ...