Whether it is latte make-up or brown lip pencils, beauty trends come in and out of vogue seemingly as fast as the TikTok algorithm works. Under the all-seeing eyes of the online community ...

watermelon beauty products are trending; Manolo Blahnik opened it's first Paris boutique located in the iconic Palais-Royal Sofia Richie turns up the heat in her latest collaboration with Frankies ...

These platforms are not only highly influential amongst certain demographic groups but also create a demand for beauty products and help fill the gap between cosmetics brands and consumers.

[unpaid/sample] I was never much of a ‘wellness’ tea believer – I’d always rather have a cup of Tetley or similar and I find Earl Gray positively offensive because it tastes like furniture polish to ...