“Max was instrumental in leading the NBA's expansion efforts to Charlotte and establishing the Hornets franchise,” the team post on social media Thursday, calling him a “renowned sports marketing ...

If there were an award ceremony celebrating individuals in sports marketing, Max Muhleman would certainly be the winner. The ...

Charlotte-based teams in the NFL, NBA and NASCAR owe their origin story to the vision of a legendary sports marketer who died Saturday at age 88.

Max Muhleman, who was credited with the concept of developing the permanent seat license in professional sports and helping ...

Max Muhleman, the visionary sports marketing executive who was instrumental in the launch of the Carolina Panthers, Charlotte ...

This continues the series in which we review each 2024 NASCAR Cup Series Playoffs driver in reverse order of championship ...

Rick Hendrick is the owner of arguably the best team in NASCAR, Hendrick Motorsports. The post “Used Me”: Rick Hendrick ...

Term of Board appointment: 1 September 2020 – 31 August 2026 In September 2020, Charlotte Moore was appointed Chief Content Officer and joined the BBC Board. She is the senior leader for BBC ...

Sarcasm aside, I did have positive experiences from other Hendrick locations -- Mike Underwood at the Charlotte Lexus service department is off the charts terrific, as was Dean at Hendrick Acura ...

Hendrick Motorsports (@TeamHendrick ... at Darlington (April 6), Michigan (June 8), Richmond (August 16), and Charlotte's ROVAL (October 5). Elliott, a seven-time winner of NASCAR's Most Popular ...