Max Muhleman helped sports teams and leagues sell tickets, build stadiums — and sustain fan loyalty and interest.

Charlotte-based teams in the NFL, NBA and NASCAR owe their origin story to the vision of a legendary sports marketer who died Saturday at age 88.

Rick Hendrick discussed how Jimmie Johnson's success proved to be the biggest surprise for the Hendrick Motorsports organization.

This continues the series in which we review each 2024 NASCAR Cup Series Playoffs driver in reverse order of championship ...

Friendships have often been the backbone of NASCAR, transcending the competitive nature of the sport. The post “I Was Scared ...

Want to share your experience with this dealership? I couldn’t have asked for a better experience at Hendrick Acura in Charlotte. Jeffrey was amazing. He was so personable and I would highly ...

Statistics prove that the sea of the NASCAR Cup Series is currently ruled by the Hendrick and Penske organizations.

Rick Hendrick is the owner of arguably the best team in NASCAR, Hendrick Motorsports. The post “Used Me”: Rick Hendrick ...

Charlotte is home to both NASCAR and the Charlotte Hornets. And it just so happens 23XI Racing has a co-owner the Hornets are ...

It could also be argued that the Coca-Cola 600 first put Jimmie Johnson and Knaus on the proverbial map. Johnson’s two NASCAR Cup Series championship runner-up finishes in 2003 and 2004 were both ...

On May 28, Stewart-Haas Racing made an announcement that was highly anticipated yet still a bombshell within the NASCAR world ...

UniFirst Corporation will tackle its 10th season of sponsorship with Hendrick Motorsports with a totally refreshed paint ...