Max Muhleman, the visionary sports marketing executive who was instrumental in the launch of the Carolina Panthers, Charlotte ...

Max Muhleman helped sports teams and leagues sell tickets, build stadiums — and sustain fan loyalty and interest.

Charlotte-based teams in the NFL, NBA and NASCAR owe their origin story to the vision of a legendary sports marketer who died Saturday at age 88.

Rick Hendrick discussed how Jimmie Johnson's success proved to be the biggest surprise for the Hendrick Motorsports organization.

This continues the series in which we review each 2024 NASCAR Cup Series Playoffs driver in reverse order of championship ...

Friendships have often been the backbone of NASCAR, transcending the competitive nature of the sport. The post “I Was Scared ...

Want to share your experience with this dealership? I couldn’t have asked for a better experience at Hendrick Acura in Charlotte. Jeffrey was amazing. He was so personable and I would highly ...

Rick Hendrick is the owner of arguably the best team in NASCAR, Hendrick Motorsports. The post “Used Me”: Rick Hendrick ...

NASCAR legend and Hendrick Motorsports vice president Jeff Gordon delved ... Before taking up the role of the Vice President ...

On May 28, Stewart-Haas Racing made an announcement that was highly anticipated yet still a bombshell within the NASCAR world ...

Michael Jordan's 23XI Racing and Front Row Motorsports — are suing NASCAR alleging a violation of antitrust laws. Here is the latest news and everything to know about the saga.

Head coach Courtney Banghart and UNC will take the court vs. Florida at the Jumpman Invitational in Charlotte on Wednesday ...