A familiar New York Times playbook — verticals, bundles and slow iteration — is taking shape at CNN as the network looks beyond cable ...

Shares of Warner Bros. Discovery (WBD) closed down 3% after initially shooting up 12% in morning trading on the news, which undoes a lot of the 2022 merger that brought the companies together in the ...

The move follows several other major television companies taking steps to spin off their declining cable channels from their streaming businesses. Last year, Comcast Corp. (CMCSA) announced that it ...

Warner Bros. Discovery plans to split into two public companies by next year. The company will split into Streaming and ...

launched a live feed of CNN programming, and added live sports from TNT and other Warner cable channels. But with the name reverting back to HBO Max this summer, Warner says completeness is no ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

Related Stories News The Partnership ... and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

The streamer previously known as HBO Max (2018–2022), then as Max (2022–2025), will henceforth be known as… checks notes …HBO Max, again. The rebrand will take place this summer and is ...