A good lot of inspirational logos can be found at Fullstop360. How-to guides, articles, and tutorials How-to-guides and design articles by industry experts are a good source of information.

2. A logo should be simple. Simplicity is key. A complex logo will be difficult to print and reproduce, and may be complicated for your audience to “get”.

What makes a good logo? + Simplicity. Good logos are simple. Customers should be able to ‘parse the data’ in a single glance. Even more complex designs can be scanned by having, for example ...

The band, however, wouldn't stay the same - for both good and bad reasons - and their updated logo reflects the shifts. Most notably, lead singer Chester Bennington committed suicide in 2017.

Do Good Logos Need to Actually, You Know, ... Paul Rand, the designer of logos for IBM, Westinghouse and UPS, told us that he designer designs the logo while the company makes it." ...

“Remember that a good logo should last at least 10 years,” Evenson said. “If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.” ...

We have this conversation so often with clients embarking on a logo design project that I’m amazed it’s taken this long to write about it… so here is a post about what makes a good logo.