Then came the first Ginsu commercial in 1978, ... Tony Soprano regularly talks about Ginsu knives during dinner scenes in HBO's The Sopranos. MTV's I Love the '70s had a Ginsu knife segment.

That commercial was the first of a hokey series for Ginsu knives, broadcast from 1978 to 1984. And masterminding them were Barry Becher and Ed Valenti, business partners who made a fortune ...

The 1978 commercial first touts the knife's ability to stay sharp, even after slicing through a tin can. Buyers were also promised a carving fork, a "six-in-one kitchen tool," a set of six "precision ...

THOSE zany Ginsu Guys are back! The immortal duo who first sliced into our consciousness in 1978 with their late-night commercials in which they cut tin cans – and then, tomatoes – with… ...

But, they wouldn’t know these iconic words if not for the Ginsu knives infomercials that first started airing in 1975. ... Mr. Oreck used it as a tool to wow in the commercial. ...

Barry Becher at a studio using a hammer on a Ginsu knife in a 1978 photo. AP Photo/PriMedia (CBS/AP) The infomercial pioneer best known for introducing American TV viewers to Ginsu knives, the ...

WEST PALM BEACH, Fla. -- Barry Becher, a marketing mastermind and infomercial pioneer best known for bringing Ginsu knives to the American public, has died. He was 71. Becher had been suffering ...

Jedi Ginsu Knife Brings Out the Chef/Jedi in You ... Should I stop with all the damn questions, and let you just watch the Ginsu Jedi lightsaber commercial? Yeah, I’ll just do that.

"That Ginsu commercial, when all is said and done ... has to be up there in the top 10 of the greatest single pitches," said Robert Thompson, professor of popular culture at Syracuse University. "To ...

The original Ginsu commercial, first aired in 1978, opened with a narrator intoning, "In Japan, the hand can be used like a knife," as a hand — Valenti's — broke two boards with a karate chop.