In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized enterprises) to merely offer a product.The ability to build and maintain a ...

When it comes to spending money, it's not always about how much you have in your bank account. Even if you're a high earner ...

"We hope this action encourages you to view [brand] positively without you, you know, expecting anything from us." BuzzFeed News Reporter Amid nationwide protests in response to the death of George ...

Minor Hotels' roots can be traced to 1967, when American-born entrepreneur William Heinecke founded Minor Holdings. That name ...

Corporations began getting involved with Pride in the 1990s, about two decades after the first Pride march.

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast corporate names, storefronts on parade routes are adorned with rainbows ...

Arts & Letters Creative Co. is backing a different horse in the sports betting arena, taking over as lead creative agency for industry stalwart FanDuel after helping launch a challenger brand ...

New role signals the company's commitment to deeper client impact and cross-sector brand transformation. With over 20 years of experience spanning sports, entertainment, broadcasting, and brand ...

Yum Brands said on Tuesday its finance chief Chris Turner will take over as its CEO from October 1, succeeding company veteran David Gibbs.

Food experts highlight the shift toward generic brands as consumers find them comparable in quality to name brands, driven by economic and social influences.