Why Do People Buy Brand Names?. Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business.

Leading telehealth company Hims added generic liraglutide to its lineup last month, joining over a dozen competitors already offering the product in compounded, generic, or name-brand forms.

If grocery-store products used to be unremarkable, undesirable, inferior—the thing you bought because it was cheap and available—they have, over the past decade or so, become a draw. And they ...

The house-brand boom has been made possible, in large part, by the fact that grocery stores, because they sell a lot of goods under one roof, know basically everything about how you eat —when ...

So, how are these names chosen? Most drugs typically have three names: a chemical name, a generic name, and a brand name. Each serves a different purpose. An example of this is the branded drug ...

"Genericisation" is the ultimate marketing accolade, a sign that a household name has universal appeal and is the go-to in ...

As an example, the generic product venlafaxine had five dosage formulations included in the Formulary Reference File, but none was included in our analysis because venlafaxine’s brand-name ...

The term "brand name" is used here to refer to the name of the company that produces, packages, distributes or markets any product and may be used by the same company for any of its products. The ...

The benefits of going generic – and the differences between generic and name brands The first and most obvious benefit is that generic and store brand items are cheaper than name brand items.

Private-label brand sales increased by 6% in 2023, according to a report published by Circana. This increase is telling; more consumers are buying generic and store brand items in recent years ...

A private brand, also known as a store brand or private label, is a product manufactured for and sold under the name of a specific retailer, typically at lower prices than national brands.

Cons: Unlike the “blank slate” effect of invented brand names, generic names consist of existing words that we’ve heard thousands of times. Because of this, it’s very hard for generic ...