Music royalty marketplaces are betting on the idea that fans will pay to own a part of their favorite tracks—whether it’s actually a good investment or not.

The meme was so well-received that Gordon has now debuted a full-length track and yet another music video, which is set to premiere at 12 p.m. Eastern time.

His own favorite “Taste the Biscuit” TikToks include several “hilarious” videos by a creator named Brian Laskey, who likes to interpret the song through dance — even if he’s at Home Depot: ...

Toosii's TikTok-fueled "Favorite Song" enters top 10 of Hot R&B/Hip-Hop Songs. The streaming smash has gained momentum at radio in the last weeks.