But last month, I purchased the ELF Camo liquid blush — which sells for about one-third of the price of the Rare Beauty version — and it left me pleasantly surprised. I decided to test out ...

Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as ...

Beauty creator Anoushka tries a full face of e.l.f. products, from brow pencils to blushes, sharing her honest thoughts on affordability and performance. She spotlights top picks, like the brow ...

It's holiday movie binge-watching time, and what better what to get into a comedic and festive mood then by checking out Will Ferrell's seminal Christmas classic, "Elf." Here's how and when you ...

See: the viral makeup trend on TikTok, “jelly donut blush.” The technique promises just the right amount of highlighter and blush for perfectly highlighted, glowy—or should we say glazed ...

A shopper has wowed make-up lovers after showing off No7's velvet blush products which look 'almost identical' to Rare Beauty's viral blushes. Selena Gomez's make-up brand Rare Beauty is known for ...

From Singham Again's earning declining at the box office to a video of Kartik Aaryan in which he is seen taking selfies with his young fans; here are the top headlines of the day. Watch to know more.

CLEVELAND -- Nobody, at least still living, knows for sure how Brownie the Elf came to be the first official mascot of the Cleveland Browns some 76 years ago. Yet one fact is certain: It was Art ...