Penn State has won a closely watched trademark fight over an online retailer’s use of its vintage logos and images.

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...

Jaguar has faced a wave of criticism following its controversial relaunch which saw it unveil a new logo and an advert with ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

For those reasons and more, this year’s Golden Calipers go to what might just be the best midsize luxury car of the 21st ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar’s brand image since 1982, the silhouette of a mid-leap feline, is now facing the opposite direction, into the fireless ...

Jaguar, the British automotive industry icon, has unveiled a revamped logo and refreshed branding. This move marks the ...