Founders often think they need to post photos and videos taken by a professional photographer or videographer, according to ...

Brand recognition is the extent to which potential and existing customers are familiar with and can recognize your business, as well as the personality behind it.

A brand extension, of course. Ah, if only it were that easy. Brand extensions into new categories fail about 83-84% of the time, research shows. So, considering the dollars and other resources it ...