Teaming up with Listrak, Peter Thomas Roth aims to elevate its digital marketing and customer personalization through advanced cross-channel strategies.

A recent switch to livestream selling on social media platform Xiaohongshu three months ago has seen Feng sell everything ...

In today’s fast-paced retail environment, furniture marketing use-cases play a key role in aligning the evolving needs of ...

Gurugram-based digital marketing startup iCubesWire has roped in digital and entertainment industries veteran Kushal Sanghvi ...

As the e-commerce landscape continues its rapid evolution, Sharon Gee, senior vice president of sales and partnerships at ...

In e-commerce, a KPI, or Key Performance Indicator, is a number that helps show how well an online store is doing. It’s like a scorecard for checking success. KPIs help online stores understand what’s ...

Learn what 'supply chain as a service' (SCaas) entails and why it's essential to outsource logistics to build supply chain ...

Here's everything you need to know about Shark Tank India Season 4 new panelist Kunal Bahl who is the co-founder of Snapdeal.

In essence, it's time to move past the lip service and start putting your money where your mouth is. The brands that will ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...

In today’s dynamic business landscape, organizations constantly seek ways to optimize their operations, reach their target ...

As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing.