Direct-to-consumer drug ads are prohibited in almost all countries besides the US. By leading doctors to prescribe unnecessary and more expensive treatments at the request of their patients, they ...

Once again, Eli Lilly is using Hollywood’s biggest night as a platform to speak out on a hot-button issue in pharma. | Once ...

Suddenly they were free to make health claims on TV while disclosing only the “most important” health risks of a drug. Pharmaceutical advertising now makes up a major portion of the hundreds ...

My generation doesn’t watch TV as much, but we surely use streaming platforms. One day, when I was watching on Hulu, I saw an ad for a medicine that would treat depression. I turned around to my ...

Not too many months ago, a person who entered “multiple sclerosis medication” into Google would find, at or near the top of the list of retrieved links, the following one, paid for by the drug ...

If you've ever had doubts about the power of advertising, take a look at a recent study appearing ... 27% of them walked out with a prescription for the drug, compared to just 3% of patients who ...

Cancel anytime. In the early 2000s, a Duke University professor found ads for the allergy drug Nasonex, which featured a buzzing bee voiced by Antonio Banderas, distracted viewers from listening ...

WASHINGTON — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more ...

According to iSpot.TV’s analysis of January TV drug ad spending data, Novartis’ prostate cancer drug Pluvicto swooped in to take the No. 1 spot on the list, with more than $47 million spent ...