A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.

This Interview with TechBullion is an insight from Karl Van Buren, co-founder and CEO of Audyence, whose innovative ...

LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills.

Adjusted net profit, which excludes the effects of share-based compensation expenses, fair-value changes in long-term investments, and disposal gains and losses, among other things, declined 19% to ...

What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital marketing arsenal, but the game ...

Digital marketing has attracted much attention over the past few years, and for good reason: with more than X billion users ...

Harness demand intelligence to target the right prospects – demand campaigns have immense potential to amplify an ...

As print-on-demand has become more popular as a semi-passive-income side hustle, more companies have sprung up to address the ...

While marketing and software development may not share much in ... The "shift left" concept originated in the software ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?

This week’s Budget did not change the rules on tax-free cash as many pundits forecasted but it will bring unused pensions into inheritance tax (IHT) calculations from April 2027. At present ...