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General Metrics For B2B Demand Generation Marketing. Choosing the right metrics can be difficult for B2B marketers. ... Data visualization tools like Google Charts or Looker Studio can also help.

Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions. A similar proportion (43%) say ...

Clearing Up ABM & Demand Generation Misconceptions. The first step in delineating between ABM and demand generation is to outline their functions and key objectives clearly — but if you ask 10 people ...