Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

AI Is Slamming the Advertising Business. This Company’s Earnings Are Another Warning. WPP became the latest casualty of ...

In May, the Irish Council for Civil Liberties obtained High Court approval deeming its action admissible as a representative ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

TikTok is facing a fresh European Union privacy investigation into user data transferred to China. The Irish Data Protection ...

OpenAI is developing a Chromium-based browser with AI agents, challenging Google Chrome’s ad business and aiming to reshape ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...