Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

AI Is Slamming the Advertising Business. This Company’s Earnings Are Another Warning. WPP became the latest casualty of ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how ...

By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to ...

TikTok is facing a fresh European Union privacy investigation into user data transferred to China. The Irish Data Protection ...

OpenAI is developing a Chromium-based browser with AI agents, challenging Google Chrome’s ad business and aiming to reshape ...

Local businesses in the Finger Lakes region are discovering innovative ways to connect with consumers through strategic ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...