The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

Even fewer NBA stars get a lifetime contract with a shoe brand. Michael Jordan was the first guy to do it when he ended up ...

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

Milwaukee Bucks star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN on Wednesday.

Milwaukee Bucks superstar Damian Lillard has been a cornerstone of the Adidas brand since signing a deal during his rookie ...

The Milwaukee Bucks claimed the NBA Cup, defeating the Oklahoma City Thunder 97-81 in the finals. Reflecting on the ...

Milwaukee Bucks star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN on Wednesday. As Lillard's deal with Adidas expired during last offseason, his ...

THE NBA CUP-CHAMPION MILWAUKEE BUCKS. Time will tell if the Bucks are back, but they certainly looked close to their dominant ...

Damian Lillard and Giannis Antetokounmpo stood side-by-side during the postgame celebration after the NBA Cup final.

Giannis Antetokounmpo opened up about his partnership with Damian Lillard and how their connection has evolved.

Memphis rapper GloRilla was in attendance at the NBA Cup final in Las Vegas on Tuesday night. The 25-year-old, who expressed admiration for Bucks star Damian Lillard 10 months ago, chose Stephen Curry ...