Industry leaders discuss the latest initiatives to drive a company's success in today's competitive marketplace.

Take paid search shopping, for example. Conversion rates are typically much lower for ads than product pages on a website. Familiarize yourself with industry statistics and your own seasonal trends.

In today’s competitive digital landscape, businesses are constantly seeking effective ways to reach their target audience and ...

In this article, I will provide actionable tips for analyzing and applying data to drive smarter advertising decisions and, most importantly, increase conversion rates. • Set Clear Goals ...

An analysis of more than 13 billion rich-media impressions served in 2009 found that increasing Dwell from 5% to 15% increases conversion rates 45% on average, from 0.4% to 0.6%. Below, findings from ...

Boost revenue with display advertising strategies: retargeting, personalization, interactive ads, and mobile optimization for ...

Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better ...

In today's fast-paced digital world, connecting with your audience effectively is more important than ever. One method that ...