U.K. gross domestic product data for January are due Friday, March 14 and come after unexpectedly strong GDP for December. Investec economist Philip Shaw said the data could continue to be solid, but ...

Despite global market turbulence following US trade tariffs, South Africa's currency and stock market demonstrate remarkable ...

Your resumé is the first step in regaining your next position is a tumultuous job market. Here are key ingredients to make ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

U.S. stocks rose, but only after careening through another wild day. The S&P 500 climbed 0.6% Friday after erasing an earlier ...

It has been about a month since the last earnings report for GSK (GSK). Shares have added about 8% in that time frame, outperforming the S&P 500. Will the recent positive trend continue leading up to ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

Industry leaders discuss the latest initiatives to drive a company's success in today's competitive marketplace.

By hyper-focusing on ROAS rather than ROI, a marketer assumes all of its conversions are the result of paid media, which isn’t the case.

Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.