Study by Dr. Marco Wolf and Co-Author Dr. Wendy Ritz Examines Impact of Data Breaches on Brand Trust Across France and the United States Dr. Marco Wolf, professor of marketing in the School of ...
Inflation is finally taking its toll on a part of the economy that’s normally inflation proof. The alcoholic beverage ...
After facing a boycott last year, Target is continuing to monitor the behavior of its customers closely, and what the ...
Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a new ...
According to two reports from marketing researcher and consumer analytics advisor Circana, Hispanic consumers are fueling 16% ...
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