A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

Purple joins Red and Yellow, introduced in 1954, Blue, Green and Orange from 1998, and Brown, debuting in 2012. “Peanut-shaped” Purple is the third female in the line-up, joining Brown and ...

For the first time in a decade, the M&M’s lineup is expanding. Fans can now welcome Purple, the candy’s first female peanut character, into the fold. According to candymaker Mars, Incorporated,… ...

Made of milk chocolate, nougatine and caramel, the treat came in a dark purple wrapper. Often referred to as Cadbury's answer to the Mars Bar, the Aztec was relatively short lived, and ...