Whether you’re shopping for summertime fun or future holiday gifts, these are the best Prime Day deals for kids toys.

Amazon Prime Day 2025 has thousands of deals, including popular toys for kids of all ages. We combed through the offerings and narrowed down the 47 best toy deals you can shop now from Lego, ...

Wendy's is bringing Mr. Potato Head back to his homeland of Rhode Island with these new kids' toys. Wendy's is currently ...

We recently featured this classic children’s toy in our guide to the Best Christmas Gifts of 2022, and it’s one of the most loved Amazon toys year after year. Magna-Tiles 32-Piece Clear Colors Set ...

First there were the fidget spinners, then the squishies, then the pop toys, then the faux game controllers, bendable this-and-thats and a number of other hand-held items that my kids could ...

Sometimes it’s the same toy in the hands of two different kids or the same toy in the hands of the same kid, on two different days. Tetra Images/Getty Images.

Isbister’s own research has found that children’s fidget toy preference can change with their mood. They prefer squeezing toys when angry, and clicking, pressing or tapping on toys when they ...