Superimposing image onto catalog copy. Here’s an “upscale” catalog of home furnishings. It’s slightly nonstandard in size: 9″ × 10-1/2″. Enamel paper and full bleed, of course, to preestablish the ...

Second, we’re looking at copy and only at copy. Glitz and 200-lb. enamel paper and Websites that spin and whirl are outside the orbit of these comments. Great copy can’t always rescue a catalog that’s ...