The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...

Liverpool have announced a blockbuster new kit deal with Adidas, with the sportswear replacing Nike, and the new home shirt ...

Watch as we bring the most famous brand logos to life with colorful and creative pancake art! From iconic snack brands to popular companies, each design is carefully crafted to capture their unique ...

Happy Oreo Day! No, I didn't really realise this was a thing either. But I'm delighted I've found out about it because it's ...

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company ...

It's the first chance for a Premier League team to get their hands on some significant silverware, with the Carabao Cup Final 2025 taking place this March. Last year's winners and current Premier ...

Sky Sports' Paul Merson: "The big problem Eddie Howe has at the moment is the looming Carabao Cup final. They are getting to a stage, if they are not there already, that players will be looking to ...

Klopp, who claimed the Carabao Cup in his final season as Kop boss, could watch the Reds attempt to defend their title against Newcastle in the final on March 16. Slot believes there would be no ...

Eddie Howe has urged Nick Pope not to give up on his dream of playing in the Carabao Cup final - insisting it will be a fair fight for the gloves on the big day at Wembley. The 32-year-old goes ...

Liverpool go to Wembley Stadium next month looking to make the Carabao Cup their first trophy under Arne Slot, and you a friend could be there! Guarantee the best seat in the house for the moments ...