The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Google’s logo just got a little bit blurrier ... Google’s “G” took this idea even further, reducing the company’s famous wordmark down to a single letter icon in 2015.

Top 10s uncovers the true stories hidden in famous company logos, revealing what the logos really represent behind the scenes. House GOP reveals Trump's tax breaks for tips, overtime and car loans ...

With such popularity and influence, you might start wondering, why was the Mack truck named the way it was and how did a bulldog become its logo? Both traditions started early on in the company's ...

MONTREAL - WSP Global Inc. remains largely insulated from tariff fallout and cost-cutting by the U.S. government, but acquisitions at the engineering giant may have to take a back seat amid ...

And yet, here we are. As I think about my business, and my young children, it’s easy to paint a pretty picture of a business that lives at least until my birds fly the nest and, ideally ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile is your logo, your personality is your business card, how you leave others ...

TL;DR: Intel's new CEO, Lip-Bu Tan, made it clear he isn't backing away from the company's push to become a top-tier foundry. Now, Intel has shared new details about how – and when – it ...

The Town of Riverhead has launched a forensic audit into the group that runs its downtown Business Improvement District, prompting a shake-up in its leadership and in the planning of several ...