Practical Lessons from the World's Leading Employers" (Wiley 2014), and "Employer Branding for Dummies" (2017). Richard has led more than 50 employer branding projects over the last 10 years for a ...
Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business ...