The fact that Jeanty is even at Boise State this season in the era of NIL and transfer portals is almost as amazing as his eye-popping stats —the 2,497 yards rushing along with 29 touchdowns and ...

NIL deals have changed the landscape of college basketball. The change has allowed NCAA players to capitalize on their popularity and make money from endorsements before they join a professional ...

“Bueckers” is printed on the right heel. Bueckers first signed an NIL deal with Nike in September 2023, adding the apparel company to a lengthy list of deals with companies such as ...

Either way, you’re one of us. Come join our BA Bake Club. We’re Jesse and Shilpa, senior editors and the resident bakers of the Bon Appétit test kitchen. We love to bake—some might even ...

This season was about Michigan for Ohio State and coach Ryan Day. There are jobs – and the looming financial NIL arms race between the schools – on the line. “It all leads to this,” Day says.

It’s now common for top-flight college athletes to make millions of dollars from NIL deals. And after billionaire Larry Ellison recently helped a high-school quarterback get at least $10 million ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time ...

Why did Underwood ultimately flip? There are various reports about Michigan's NIL collective, called Champions Circle, which is said to be at the heart of the flip. Let's take a look at the big ...

They are all quick to acknowledge that among a list of problems facing the world today — or even their favorite football team — the fate of Mississippi State’s old “Interlocking MSU ...

These cases allege that the NCAA’s restrictions on the monetization of name, image, and likeness (NIL) payments prevented student-athletes from realizing their true market value. The claimed damages ...

Gold's situation wasn't the genesis of the one-off game at the Atlantis resort complex, but Madi Dunker, the school's NIL general manager, and rest of the athletic department realized that this ...

As Grace Raynor of The Athletic relayed, Swinney opened up about topics such as revenue sharing with athletes, the transfer portal, NIL opportunities and more. "Nobody's gonna have more money than ...