Chanel Teams Up With the Boat Race for Its First Sports Sponsorship
Britain’s historic Boat Race is getting a boost from Chanel. The luxury fashion house has stuck a deal to replace ...
Chanel dips oar into sport as Boat Race sponsor
Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of ...
Chanel dips its oar into sports sponsorship with Oxford-Cambridge Boat Race
Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race. View on euronews ...
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Chanel Ventures into Sport Sponsorship with Iconic Boat Race
Chanel is sponsoring the historic Oxford and Cambridge Boat Race, marking its first sports sponsorship. This move aligns with the trend of luxury brands entering sports sponsorship to reach wider ...
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Chanel to sponsor The Boat Race from next year in long-term partnership
The deal will see the race renamed The Chanel J12 Boat Race and will also see the brand become its official timekeeper.