businessday6dOpinion
Driving growth and sustainability through customer-centric strategies in the blue ocean: A pathway to economic development
Blue Ocean Strategy is a business strategy framework developed by W. Chan Kim and Renée Mauborgne that focuses on creating ...
Tempo4d
Oceans to Economy: Here's the List of Countries with Blue Economy Strategies
Samoa has engaged in the blue economy through its Samoa Ocean Strategy, or SOS. As mentioned on its official website, the SOS ...
The ocean's blue economy is growing. Can the tide continue to rise?
However, the ocean and its accompanying blue economy are actively being threatened by climate change, and problems will only ...
India Infoline2y
What is the Red Ocean Strategy?
As opposed to a blue ocean strategy, it is like a black box because you never know what’s in store in terms of market and consumer reaction to the product. If a company has limited resources and ...
knowledge.insead.edu2y
Renée Mauborgne
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the ...