The ATP/WTA Cincinnati Open inked multiyear renewals with its six cornerstone sponsors -- Credit One Bank, Fifth Third Bank, ...

Glazy the Peach is far from the first character marketing teams have created to drum up interest and intrigue. Sports teams ...

Kraken's L2 project Ink has launched an official contest to name its official brand Mascot. The move highlights the growing ...

Racine resident Keith Janick can make all these haute couture dreams come true. For more than three decades, Janick has been creating foam plastic costumes of sports mascots, animals, birds ...

'What's in the box?' Indiana trailer has fans wishing for return of the bison mascot Bison-branded products should become available soon, according to Gray.

Ad of the Day: Peperami unleashes stop-motion ‘Animal’ to mock bland snacking The angry mascot has got some serious beef with bland chicken, and its making its feelings everyone’s problem.

"Discover amazing and mind-blowing facts you won't believe with Top 10 videos! Explore the weird, wonderful, and unbelievable corners of the world through expertly edited, visually stunning videos ...

In this blog, we'll explore the benefits of mascot branding, including increased brand recognition, customer loyalty, and emotional connections.

University of Montana researcher Justin Angle recently published a paper showing that ethnic mascots can serve to reinforce stereotypes. KURT WILSON/For the Gazette ...

In this post, we'll explore the power behind animal symbolism and how brands of all sizes have creatures in their logos to convey brand values.

As Tet 2025 approaches, artisans in Hoi An’s 500-year-old Thanh Ha pottery village are crafting symbolic terracotta snakes to celebrate the Lunar New Year and welcome visitors.