The institute tested L'Oreal's Bodyvive ($3.49 for 13 fl. oz.) and Amplify Volumizing Shampoo ($8.95 for 13.5 fl. oz.). It first measured the volume of hair swatches before washing them with these ...

For those with natural red hair, embracing copper or auburn shades can amplify your fiery locks, while balancing with cooler ...

In this issue of Amplify, guest editor Sandra E. Martin talks about her decision to stop colouring her hair and how that was received by friends and strangers. Skip to main content.